iPhone Development Continues As Apple Rides the Wave of the Recently Launched MacOS X Lion

iPhone development continues as Apple rides the wave on the heels of the recently launched MacOS X Lion by announcing its plans for the release of the iPhone 5, which will be loaded with the iOS 5 operating system. The latest product launches are indications that Apple forsees the iOS and iOS devices as the future of computing. Usage of the traditional computer will become obsolete as mobile connectivity becomes the status quo. There has been rampant speculation as to the official launch of the iPhone 5, but numerous sources have pointed to late August/early September as the target date, just in time for the Q4 sales rush leading into the holiday season.

Below is a list of several things that Apple will need to do, in order to increase their chances of success:

1 - Make mass quantities of the iPhone 5.
Repeating the mistakes associated with the launches of iPhone 4 or iPad 2 will spell disastrous results and cause more customers to explore the options that Android offers. Hopefully, they have learned from the previous hiccups and streamlined their production line accordingly.

2 - Realization that the iOS 5 needs to be completely finished.
It's understandable that there is the occasional patch that's needed to fix a few last minute bugs, after the initial launch, but the goal should be to keep the 'beta testing' and 'major bugs' to a minimum. The longer a customer has to stand in line during the holiday season, the more agitated they become and begin to explore other options. Having ample quantities of the new iPhone 5 at all major retail outlets will be contingent upon the thorough testing and completion of the iOS 5 component. Addressing this issue before the launch will prevent people from standing in lines as long as the original Star Wars on opening night.

3 - Don't botch the iPhone 5 reveal.
Once all of the parts are manufactured and assembled, making sure the phones are distributed is the trick. Logistics and coordinating the delivery are crucial to building the excitement. Once the phones have reached their destination, Steve Jobs can then simply wave his magic wand and schedule a "mystery" press conference to announce the unveiling of a new product. Of course Apple won't come right out and tell you what that product will be, but everyone will show up for the conference and get the customary one hour walkthrough of the new features in the iPhone 5, as well as basics regarding the iOS 5 overall. When the product comes out in the fourth quarter, the expectation is there that they will also have new versions of the iPod Nano, iPod Shuffle and iPod Touch 5.

4 - Announce who the carriers will be.
The iPhone is already available on AT&T and Verizon, in the United States. People who are on the other networks (ie. T-Mobile, Sprint, etc) are collectively holding their breath that iPhone 5 will expand their options and have it available on more networks. Chances are slim, but they are still hanging on to that glimmer of hope.

5 - Address the pre-order issue.
At the big news conference, Apple representatives will announce the official date for the iPhone 5 availability at retail outlets. Usually on a Friday, we can only hope that they will have enough inventory in place to keep the lines moving. Based on previous experiences, a lot of people will stay at home and wait to read the reports and hear from their friends whether they like it or not. Apple skipped pre-ordering for the iPad 2 launch, earlier this year and it is unknown whether this is a new trend for them or if it was simply due to the fact that they knew they had a severe lack of inventory. If they can get enough iPhone 5's in stock, they can re-introduce the pre-order option and decrease the length of those lines on opening day.

6 - Be clear on the price point and transparent on any penalties.
If you currently have an iPhone and purchased it less than 12 months ago, you can typically expect to pay a $200 penalty or wait until the upgrade eligible date arrives. This policy isn't relegated to just Apple, as its an industry-wide practice, so be sure to check with your provider on this date. Another issue are customers who have an iPhone on the AT&T network wanting to changeover to Verizon and vica-versa. There are early termination fees that are set up for customers that want to break their contracts and switch. Another thing that Apple should consider is a campaign to get the word out about how much the new iPhone 5 will cost. Economic times are tough and for those that need or want the new iPhone 5, planning will be important. Disseminating the information immediately after the press conference combined with the availability of the smartphone will determine the success or failure of this product launch.

Copper Mobile is a leading iPhone Development Company that specializes in app design, development, and marketing for iPhone mobile apps.

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