Tuesday, December 18, 2012

The 5 Year Milestone: How Apple Managed to Sell iPhone and Generate $150B

Looking back five years ago, not everyone knew that the iPhone would be as great as it is today. Big tech reviewers like The NY Times and Wall Street thought it was too slow, especially AT&T's 1.2G connectivity. It still didn't have a 3G technology back then, but experts were keen to say that it may just be the future of handheld computing. Time also thought it was worth calling "Invention of the Year."

A few years after (five to be exact), its two CEO's were listed as the most influential people of the world, it has billions of app downloaders all over the world for their iPhones, it can sell iPhone in more than a hundred countries all over the world, and it has been recognized as the most valuable company in the world. And all of this they owe to the iPhone. During its 5th year anniversary, Strategy Analytics gave its findings on how the iPhone has been faring since the tech giant released the iPhone original way back in June 29, 2007.

According to statistics, retailers have been selling an iPhone like crazy these days. So many, in fact, that there are more iPhones sold than babies born in the world every day. Their marketing strategies have also been super effective what with their worldwide ranking hovering to 1st place after being 44th on the list. The tech company has also grown massively to 20,000 new employees and 357 Apple stores all over the world. If you think that after 5 iPhone models people will wane from the iPhone fever, well you're in for a bigger surprise. Apparently, as the competition rises, people get more excited over what the tech giant has in store for them when it comes to the iPhone.

This can be clearly seen in iPhone maker's revenues and sales. In 2007, when our friend, Steve Jobs unveiled the iPhone, critics were quick to say that while the iPhone was a breakthrough in the tech industry, it didn't really mean it would become the best smartphone ever invented. But the next day's sales proved them wrong. Apple's stock rose to a mad $97.80. The year after, the tech giant opened its Apple App Store to cater to the app needs of their users all over the world. Only two years after the opening of the tech company's virtual app market, it has successfully gained 10 billion app downloads. The 10 billionth person who downloaded from the App Store to get a Paper Glider won a $10,000 gift check to spend on apps and music and movies. Just last financial quarter, Apple was able to sell iPhone like mad with 35.1 units all over the world. If you add all of the iPhones sold since 2007, the tech giant was actually able to sell 250 million iPhones which accounts to $150 billion.

All in all, there were 360 million devices sold last quarter that ran the iOS which includes iPhones, iPads and iPods. They have recently announced the coming of the iOS 6 to their app developers during the WWDC. What else is in store for Apple? Why, the iPhone 5 of course!

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Article Source: http://EzineArticles.com/?expert=Leslie_R_Bass

Article Source: http://EzineArticles.com/7151519

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